I'm Towhidul Islam, a performance marketer based in Dhaka with 4+ years across WordPress SaaS brands. I run paid media, content, and customer experience as one connected system, and I measure all of it.
I work where marketing meets the customer. At weDevs and Appsero I ran multichannel campaigns and a live support desk for WordPress SaaS. At GetGenie AI I led acquisition for an AI writing tool, and at QuantumData Innovations I built analytics driven campaigns with revenue to show for it.
That combination means I can plan the campaign, run the ads, write the content, talk to the customer, and read the data afterward. The whole loop, owned end to end.
A focused skill set built around acquiring customers and keeping them.
Paid media across Meta and Google built for return, not just reach, with clean tracking behind every campaign.
Content with a purpose: the right message for the right person at the right moment, backed by search and outreach.
Frontline SaaS support that turns confused new users into confident, paying customers.
The same operating rhythm behind every campaign I run.
Map the funnel, fix tracking, and set clean attribution so every decision rests on real data, not guesses.
Define exactly who we are after and tailor the message by segment, because one generic message rarely converts.
Run structured creative and channel experiments, cut what underperforms, and double down on what returns.
Move budget into proven winners and tighten onboarding and support so new users become paying customers.
Real projects with the numbers attached. Client identifiers removed.
Appsero is weDevs' licensing and analytics platform for plugin and theme developers. Going into Black Friday and Cyber Monday, the single biggest sales window of the year, I needed a coordinated growth push where every conversion could be traced back to its source.
The season closed as the strongest on record, with growth across every revenue and retention metric that mattered.
GetGenie AI is a WordPress plugin powered by the OpenAI API. The job was to grow adoption across two very different audiences, students and content creators, and turn early curiosity into trials and then active, paying users.
Within six months the funnel was measurably healthier on every front, from acquisition to retention to return on spend.
I ran the Helpwise support desk for Appsero, guiding developers through real setup problems during the busiest months of the year.
It comes down to the right message, for the right person, at the right moment. The best content blends consistency with the willingness to change course when something is not working.
14 modules and 80+ lessons, completed in roughly three weeks.
Graduated 2022 · Dhaka, Bangladesh
A business degree built on an information-systems backbone, blending management fundamentals with data, analytics, and technology. The MIS focus shaped how I approach marketing today: thinking in systems, measuring what matters, and turning data into decisions. Alongside coursework, I stayed active across clubs, competitions, and brand programs that sharpened my leadership and communication.
Clubs, competitions, brand programs, and workshops, the moments outside the job where I built leadership, communication, and teamwork.
My home base on campus. As a Senior General Member of East West University's flagship business club, I helped plan and run events, mentored newer members, and represented the club across a long run of campus initiatives, the place where my leadership and teamwork really took shape.
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
EWU Business Club
On the organizing team for the club's 2018 recruitment drive, from the #STEP UP campaign through running the recruitment booth and welcoming the next batch of members.
Brand Aid is an intra-East West University business strategy competition run by the EWU Business Club. As a Senior General Member, I helped organize and run the event alongside the other senior general members and led the general members of EWUBC to bring it to life.
A hands-on entrepreneurship challenge where my team built and ran a food stall, Chinese Aroma, for a single day at East West University. We learned business by doing business: sourcing, pricing, marketing, and selling in real time.
A nationwide inter-university marketing competition hosted by the North South University Young Entrepreneurs Society (NSU YES!), where my team pitched campaign ideas against students from across the country.
Represented Grameenphone's GP Online Shop as a campus brand ambassador, promoting the platform, driving student engagement, and taking part in the Telenor Youth Forum journey.
A personal-branding program run by bKash together with the EWU Career Counselling Center, focused on presenting yourself with clarity and confidence in the professional world.
Volunteered at the HP Omen Gaming Fest, helping run the OMEN by HP showcase, supporting the on-stage experience, and keeping the crowd engaged throughout the event.
An interview and learning session with the Banglalink leadership team, a close look at how a major telecom operator thinks about strategy, people, and growth.
Volunteered at the Presentation Success Summit 2018, supporting a full-day program built around the craft of presenting and public speaking.
A festival of learning with back-to-back workshops on presentation, digital marketing, and event management. I attended the sessions, earned a Certificate of Participation, and it was here that I met the Founder and CEO of GoZayaan back in 2017.
A project-management workshop at East West University organized by PMAspire Ltd., introducing globally recognized PM practices. Completed with a Certificate of Participation.
A full day at the bdjobs IT and AI Job Fair and AI Conference in Dhaka, with talks on AI-powered content production, agentic software development, context engineering, and MCP. The throughline matched exactly how I work: use AI as leverage to build faster and smarter, without letting it replace the human idea.
Inauguration, IT and AI Job Fair 2026
bdjobs AI Conference, Dhaka
A packed house
Lights up for the keynote
The AI Content Method, on stage
One person, full production
Producing with AI, solo
Modern AI engineering is context engineering
MCP, USB-C for AI
Questions from the floor
Conference remarks
The bdjobs AI Conference community
On stage, bdjobs AI Conference
Talking to the room
Hands up, a full house
The AI content toolkit
A question from the audience
Engaging the full hall
IT and AI Job Fair, the floor
Exploring the job fair booths
Context in action, on the big screen
Speaking the language of AI
Session, The AI Content Method
Session, Agentic Software Development
At the bdjobs AI Conference, Dhaka
With a fellow attendee at the conference
The best growth ideas rarely arrive at the desk. They show up in the quiet, unplugged moments in between.
Open to performance marketing and growth roles, remote or hybrid. Send me a message below, or email me directly.
islam.towhidul.towhid@gmail.com ↗
Towhidul IslamLettering by Farhana Farha
