I help SaaS brands turn marketing spend into measurable revenue.
I'm Towhidul Islam, a performance marketer based in Dhaka with 4+ years across WordPress SaaS brands. I run paid media, content, and customer experience as one connected system, and I measure all of it.
Growth and customer experience, run as one system.
I work where marketing meets the customer. At weDevs and Appsero I ran multichannel campaigns and a live support desk for WordPress SaaS. At GetGenie AI I led acquisition for an AI writing tool, and at QuantumData Innovations I built analytics driven campaigns with revenue to show for it.
That combination means I can plan the campaign, run the ads, write the content, talk to the customer, and read the data afterward. The whole loop, owned end to end.
The same operating rhythm behind every campaign I run.
01Step 01
Audit & instrument
Map the funnel, fix tracking, and set clean attribution so every decision rests on real data, not guesses.
02Step 02
Target & segment
Define exactly who we are after and tailor the message by segment, because one generic message rarely converts.
03Step 03
Test & learn
Run structured creative and channel experiments, cut what underperforms, and double down on what returns.
04Step 04
Scale & retain
Move budget into proven winners and tighten onboarding and support so new users become paying customers.
Then it loops back to the top, and every pass compounds.
Selected work
Two campaigns, start to finish.
Real projects with the numbers attached. Client identifiers removed. Tap a tab to go deeper, tap a number to see the real figures.
Case 01Business Development Executive & Analyst, weDevs & Appsero, 2021 to 2022
BFCM 2021 growth campaign
TL;DR: a fully UTM-tracked Black Friday push across paid ads, email, SEO, and partner co-marketing. It closed as the strongest season on record.
Tap any number for the real before-and-after figure
0
Recurring revenue
0
Gross revenue
0
Active subscribers
0
New customers
0
Churn rate
Appsero is weDevs' licensing and analytics platform for plugin and theme developers. Going into Black Friday and Cyber Monday, the single biggest sales window of the year, I needed a coordinated growth push where every conversion could be traced back to its source.
Ran paid ads, segmented email, off-page SEO outreach, and partner co-marketing as one connected campaign.
Tagged every touchpoint with UTM attribution so each sale was tied to the channel that earned it.
Partnered with RexTheme and WPMet for co-marketing that multiplied reach without extra ad spend.
Tested AdRoll retargeting against the rest of the mix to see where budget actually paid off.
The season closed as the strongest on record, with growth across every revenue and retention metric that mattered.
UTM-tracked campaigns gave precise attribution, so I knew exactly which channel earned each sale.
Partner co-marketing with RexTheme and WPMet multiplied reach without extra ad spend.
AdRoll retargeting underdelivered (32,185 impressions, 0 conversions), so that budget moves to direct Google Display next time.
Case 02Marketing Analyst, GetGenie AI (XpeedStudio), 2023
GetGenie AI student & creator acquisition
TL;DR: two audiences, two funnels. The ChatGPT-comparison angle plus relentless creative testing turned curious visitors into paying users.
0
New sign-ups, 6 months
0
Churn rate
0
Campaign ROI
0
CPC, Google Ads
GetGenie AI is a WordPress plugin powered by the OpenAI API. In early 2023, with ChatGPT everywhere, the core challenge was clear: why pay for GetGenie when ChatGPT is free? The job was to grow adoption across two very different audiences, students and content creators, and turn early curiosity into trials and then active, paying users.
Built segment-specific funnels for students and creators instead of one generic message.
Leaned into a ChatGPT-comparison angle to capture high-intent WordPress buyers.
Ran continuous creative testing on Meta to push down cost per result.
Deployed Conversions API server-side tracking to recover conversion data most marketers lose, then used behavioral segmentation and personalized sequences to keep users engaged.
Within six months the funnel was measurably healthier on every front, from acquisition to retention to return on spend, with cost per click down 30 percent on Google Ads.
Results
Numbers from live ad accounts.
Live results · click a tile
Click any glowing tile to see the story behind the number.
0
Peak purchase ROAS across 14 active ad sets
$0
Lowest cost per purchase
0
Click through rate against a 0.9% average
+0%
Extra conversions recovered via the Conversions API
0
Reach on a $2 per day budget
0
Conversations started at $0.11 each
Google Ads at scale: 99M impressions, 1.77M clicks, $0.01 average CPC, 97.4% optimization score
Long term: 443K clicks and 37.9K conversions at $8.20 per conversion, 2023 to 2025
Pixel quality scores of 8.4 to 9.3 out of 10 through clean server side tracking
All client names and identifiers removed to protect confidentiality.
Customer experience
Frontline support, not only marketing.
I ran the Helpwise support desk for Appsero, guiding developers through real setup problems during the busiest months of the year.
It comes down to the right message, for the right person, at the right moment. The best content blends consistency with the willingness to change course when something is not working.
Bachelor of Business Administration (BBA), major in Management Information Systems (MIS)
Graduated 2022 · Dhaka, Bangladesh
A business degree built on an information-systems backbone, blending management fundamentals with data, analytics, and technology. The MIS focus shaped how I approach marketing today: thinking in systems, measuring what matters, and turning data into decisions. Alongside coursework, I stayed active across clubs, competitions, and brand programs that sharpened my leadership and communication.
Clubs, competitions, brand programs, and workshops, the moments outside the job where I built leadership, communication, and teamwork.
EWU Business Club
Senior General Member
My home base on campus. As a Senior General Member of East West University's flagship business club, I helped plan and run events, mentored newer members, and represented the club across a long run of campus initiatives, the place where my leadership and teamwork really took shape.
On the organizing team for the club's 2018 recruitment drive, from the #STEP UP campaign through running the recruitment booth and welcoming the next batch of members.
Brand Aid is an intra-East West University business strategy competition run by the EWU Business Club. As a Senior General Member, I helped organize and run the event alongside the other senior general members and led the general members of EWUBC to bring it to life.
A hands-on entrepreneurship challenge where my team built and ran a food stall, Chinese Aroma, for a single day at East West University. We learned business by doing business: sourcing, pricing, marketing, and selling in real time.
Invested 10,000 BDT and closed the day at in sales, a ~1.57x return in one day.Tap the till to count the day’s earnings
A nationwide inter-university marketing competition hosted by the North South University Young Entrepreneurs Society (NSU YES!), where my team pitched campaign ideas against students from across the country.
Represented Grameenphone's GP Online Shop as a campus brand ambassador, promoting the platform, driving student engagement, and taking part in the Telenor Youth Forum journey.
A personal-branding program run by bKash together with the EWU Career Counselling Center, focused on presenting yourself with clarity and confidence in the professional world.
Volunteered at the HP Omen Gaming Fest, helping run the OMEN by HP showcase, supporting the on-stage experience, and keeping the crowd engaged throughout the event.
An interview and learning session with the Banglalink leadership team, a close look at how a major telecom operator thinks about strategy, people, and growth.
A festival of learning with back-to-back workshops on presentation, digital marketing, and event management. I attended the sessions, earned a Certificate of Participation, and it was here that I met the Founder and CEO of GoZayaan back in 2017.
A project-management workshop at East West University organized by PMAspire Ltd., introducing globally recognized PM practices. Completed with a Certificate of Participation.
A full day at the bdjobs IT and AI Job Fair and AI Conference in Dhaka, with talks on AI-powered content production, agentic software development, context engineering, and MCP. The throughline matched exactly how I work: use AI as leverage to build faster and smarter, without letting it replace the human idea.
Stages, teams, and the rooms where the work happened. Tap a card, swipe, or use the arrows.
Off the clock
Peace first. Performance follows.
The best growth ideas rarely arrive at the desk. They show up in the quiet, unplugged moments in between.
Playground
A couple of things I built, just for fun.
Same brain that runs the campaigns, pointed at some in-browser AI. No sign-ups, nothing leaves your device. Press play and poke around.
🥊
Beat my AI at Rock-Paper-Scissors
It reads your hand through your webcam in real time, and it plays a little dirty. Can you steal even one round?
Needs camera permission · runs 100% on your device
📊
Score your ad copy
Paste any headline or hook. Get a 0-100 score, an honest roast, and rewrites, from the same rubric I use on live campaigns.
No camera · pure JavaScript, instant results
Let's build something worth measuring.
I'm currently in a full-time role and not looking for new opportunities. Always happy to talk performance marketing, growth, or analytics. Send me a message below, or email me directly.
AI can fake an image, never an idea.Every curve here was drawn by hand by my friend, start to finish, no shortcuts.Click the lettering to give it love ↑
Welcome
How do you want to meet Towhidul?
Read the portfolio the classic way, or jump into a tiny pixel world and unlock my story, one coin at a time. Yes, there are power-ups.
Tip: you can launch the game anytime with the 🎮 button.
Towhidul WorldCoins 0Story 0/6
Arrows / A D to move · Space to jump. Stomp the vanity-metric critters from ABOVE for coins. Get hit from the side and you respawn at the last checkpoint.
